Lawyers
Your partner in all things legal marketing. We help you grow your law firm to new levels. We value our client relationships above all else.
Google Ads PPC for Personal Injury Lawyers
We specialize in managing Google Ads PPC campaigns for personal injury lawyers, helping you generate more leads every month for your law firm.
Our Approach to Google Ads for Personal Injury Lawyers
Be there for your clients when they need you the most.
Research & Analysis
We identify the right keywords to target to achieve your marketing and revenue goals.
Campaigns & Creative
We craft campaigns and ad copy that reaches and converts the right audience at the right time.
Optimization
We continually optimize your campaigns through A/B testing, ensuring the best possible results.
Regular Reporting
We provide you with monthly reports that help you understand the impact of your investment.
Optimize Your Lead Value with Google Ads
Connect with Clients Actively Searching for Personal Injury Lawyers
Reach potential clients who are actively searching for personal injury lawyers with our targeted advertising approach that focuses on keywords and location. Our database of personal injury advertising benchmarks allows us to determine which keywords work and which ones don't, so your budget isn't wasted on leads that won't turn into cases.
Streamlined Management of PPC and SEO Campaigns
Say goodbye to the hassle of working with multiple agencies for different services. We understand the power of combining Google Ads and SEO to achieve better results. You'll have a dedicated account manager who is well-versed in personal injury marketing and can handle everything from PPC to SEO.
Continuous Improvement through Google Ads Optimization
We track every impression, click, and conversion for your paid search campaigns, testing and refining them to meet your goals. As a personal injury attorney, your Google Ads budget cannot be set and forgotten. We strive for continuous improvement to ensure your campaigns are as effective and efficient as possible.
Our Process When Working Together
Initial Consultation & Assessment
Let's chat about your needs and ensure that we are a good match for each other.
Strategic Planning & Consultation
Together, we will create a customized Google Ads strategy that takes into account your law firm's objectives, budget, and unique selling proposition.
Tailored Proposal
We will provide a detailed proposal that clearly outlines our fees and specifies the next steps.
Campaign Execution and ROI
Once your Google Ads campaign is set up and launched, we will continuously work to earn your trust and business by keeping the leads coming, maintaining clear communication, and delivering measurable returns.
Frequently Asked Questions
Google Ads vs. SEO for Personal Injury Law Firms: Why Not Both?
While Google Ads can deliver fast results, the best approach for personal injury law firms is to combine it with other digital marketing tactics, including SEO, website optimization for conversions, and social media branding.
Google Ads can quickly bring in leads and cases to your firm, but investing in SEO and optimizing your website for conversions can generate more leads in the long run. In addition, building a strong brand presence on social media can help you connect with potential clients and stay top-of-mind.
By using a holistic approach that includes both Google Ads and other marketing strategies, you can maximize your online presence, attract more leads, and increase your chances of converting them into paying clients.
How much does it cost to run Google Ads for personal injury lawyers?
The cost of running Google Ads for personal injury lawyers can vary widely depending on several factors. Typically, personal injury law is one of the most expensive areas of law to advertise on Google Ads. Some law firms spend millions of dollars a year while others only spend a few thousand.
The specific cost for your firm will depend on various factors, including the keywords you're targeting, the locations you want to target, the level of competition in your market, and the budget you allocate to your campaigns. Keep in mind that car accidents and other motor vehicle-related cases tend to be the most competitive and expensive.
While Google Ads can be effective in generating leads and cases quickly, you may also consider retargeting SEO traffic to your website, which can offer a better ROI. This approach allows you to capture potential clients who are already searching for answers before they start looking for a law firm to hire.
How do I measure the results of Google Ad campaigns for my law firm?
To assess the effectiveness of your law firm’s Google Ads campaigns, you can utilize the analytics and tracking dashboards provided by Google for free. For optimal results, it is recommended that you employ appropriate UTM tracking and comprehensive reporting across all marketing campaigns and endeavors. If you require assistance with tracking such metrics, feel free to contact us for a consultation.
Ready to grow your law firm?
Track and grow your law firm by utilizing our services. You no longer have to speculate about what is working. We reach people where they are already looking for you.